A question driven budget…

Now that you have an idea of what a custom flyer is…the next step is establishing your budget.  Your
budget depends on a few key factors: Quantity, Distribution, and Quality.  How much are you willing
to spend?  What kind of distribution do you want? How long will the information in the flyer be
relevant?  What type of printing will you need, one or two color or full color process?  These are
questions that have to be asked to determine the amount you are willing to spend. Your custom flyer
printer should be able to give you an idea of the different color, layout, and pricing options available.

Designing your flyer…

Trade Tip: Before designing your custom flyer…be sure to have all of your relevant
content, and graphics established and ready to go.  With all the information
gathered, designing will be easier than having to find and design simultaneously.

When designing your custom flyer follow a design technique called symmetry, which is combining
graphics and text to create balance in the design.  This balance allows the viewer’s eyes to flow from
one point to another on the flyer causing movement.  A good design will contribute balance and
movement in order to direct the viewer subconsciously to read and react to the flyer.

Trade Tip: Marketing research has shown that distributing full color flyers
is more effective than sending flyers printed in one or two colors.

The front cover of your custom flyer is meant to motivate the reader to pick it up.
The industry accepted norm is to keep the front cover simple: your corporate logo,
essential text (company name & slogan), and eye-catching graphics.

As for the rest of the custom flyer…remember the content and graphics are by far the
most important part.  Condensing your information for the constraints of the flyer is difficult
but with time and effort it is possible and rewarding.  Your business can expand its customer
outreach and stretch advertising dollars by the simple action of designing a custom flyer.